Welcome to Zclub - Australia's Largest Nissan 370Z and Nissan 350Z Forum
Register for FREE to gain access to all of our features. Once registered and logged in, you will be able to create topics, post replies to existing topics, give reputation to other members, get your own private messenger, post status updates, manage your profile and so much more. This message will be removed once you have signed in.


Sign in to follow this  
Followers 0

Buying a 370z at the Factory Invoice Price in Australia

23 posts in this topic

Posted · Report post

I wanted to start this thread in response to the ‘Nissan 370z Pricing Experience & Advice’.

The Nissan 370z Coupe with manual transmission is has an average price of $68,000.

However, most people in the U.S. and other states in Western Civilization have pricing terms known as the 'factory invoice price' and the 'MSRP (manufacturer's suggested retail price)'.

The factory invoice price is $28,043 and the MSRP is $29,930. This is the price that most Americans buy their 370z's at. Thus, I pose this question for Z Club members: is there any reason to suggest that we cannot buy the 370z within the vicinity of these two prices in Australia?

The cost involved in importing the car (along with a mass of other cars) to Australia from the Nissan manufacturers in reality, isn't too far off from these prices. Nissan also make both left-hand and right-hand driving cars. I am astounded and can not understand why is it that the price of a 370z elsewhere is so much more than it is here.

How much do dealers/salesmen get paid when a 370z is sold? What is the lowest possible price that one can negotiate with a Nissan dealer within Australia?

Share this post


Link to post
Share on other sites


Posted · Report post

different markets...different pricing.

Share this post


Link to post
Share on other sites

Posted · Report post

1.What I don’t understand is that why is it that the 370z is priced at more than double in Australia?

1a. If so, how much is it to convert a car from left-hand drive to right-hand drive?

2.Does anybody have any suggestions as to how to really reduce the price of the 370z in Australia?

3.Is there any way to exploit middleman/dealer system to buy a car at the factory price?

4.How much do dealers/salesmen get paid when a 370z is sold?

Firstly welcome to the forum.

Here's my $0.02

1. Same reason almost everything else is cheaper in the States (i.e shoes, clothes, xbox games) - USA has buying power - 250mil consumers vs 20 odd mil in Aus.

Nissan will sell more 370's in a month in US then a year in Aus so the increased volume allows lower pricing.

Secondly the 370Z like everything else in Australia is priced to what the market will bare or pay.

1a. most conversions are expensive and in my experience not done properly - -

not a viable option and one that could leave you with a lot of rattles and a bad interior finish or not as good as factory.

2. Again the 370z is priced to what market will pay and geared for the amount of sales nissan want to achieve with this product, if everybody in Aus stopped buying this car then the price will come down.

As it is the second biggest selling sports car under 80k behind the BMW 135 I can't see nissan changing it's pricepoint anytime soon.

3. yeah open a dealership, I mean none that come to mind.

4. I am not from the car industry, but 370Z is a premuim product in the Nissan's lineup. Dealers will try to make the most margin on 370Z's and GTR's

and do deals on Tiida's and X-trail's as these are the volume sellers. So on the 370z the dealer will place thier highest margins unless they want to move their ageing stock.

I can only guess what that margin is.

if you want one bad enough you'll just have to suck it up and fork out like the rest of us.:money:

Share this post


Link to post
Share on other sites

Posted · Report post

Is this why importing is growing increasingly more popular in Australia?

Share this post


Link to post
Share on other sites

Posted · Report post

Is this why importing is growing increasingly more popular in Australia?

for a buisness who specialise in importing it will be worth it,

but for one person to bring in one car by themselves and pay freight, duty and taxes

for a car they have never actually seen - would it be worth it?

Share this post


Link to post
Share on other sites

Posted · Report post

The market in Australia is very competitive and I can tell you from inside knowledge that Nissan dealers are not making $gazillions on the sales of ANYTHING at the moment.

For those who want to buy it at cost and not allow the dealer to make anything why don't you work for free for a few weeks saving your boss the money he normally pays you so he can give that money to people who don't want to pay for whatever service he provides.

Or do all the employees of the dealership, the admin people, the customer service people, the tech staff, sales guys and finally the poor bugger who is risking everything just so you can actually buy a 370z in Australia and get it serviced not deserve to be paid for their work?

Share this post


Link to post
Share on other sites

Posted · Report post

So Australian Nissan salesmen don't actually make very much out of a sale? Where does the rest of the money minus the cost of buying the car and maintaining it in the lot go? If the cost of buying the 370z, paying off all the import costs, maintaining it in the lot rarely exceeds $35,000? Who's pocket does the extra $30,000+ is going if not the salesmen?

Well when there is a will, there is a way. I am going to be exploring this topic and doing some further in-depth research for any loopholes or alternative methods in the next 3 to 6 months. I shall report back here if I find anything interesting.

Share this post


Link to post
Share on other sites

Posted · Report post

Nissan Japan sets the buy prices for each of the regions (after some negotiation), it's not like the buy-price for a 370Z is the same for Nissan Australia as it is for Nissan North America. On top of that, Rogue13's economy of scale argument is very true here. How many Zeds do you think sell here versus in America, maybe ten times fewer? Nissan then has to amortize the cost of compliance, marketing, servicing, parts, etc across the projected number of units sold and factor that into the cost of each unit. Yeah we get rolled with everything and the more expensive the car, the more we get rolled. How much is a 911 in America versus here in Australia, or an SLS AMG?

...maybe it wouldn't be so bad if the Australian government didn't have their own specific set of "Australian Design Rules" for manufacturers to bend over backwards to meet, or if they didn't need to tax the sh!t out of international manufacturers to protect a dying local manufacturing industry, but that's just the way it is right now.

Have a look at car pricing over in New Zealand where there's pretty much no government meddling...

Share this post


Link to post
Share on other sites

Posted · Report post

Dude your not going to get a 30k discount....is Australia, everything is over priced because we are in the middle of the ocean, and all we know how to do is export raw materials to more skilled countries to convert it into something usefully and sell it back to us at an inflated price.I know for a fact that salesmen and dealerships don't make much on each car sold. Not to many names but how much you think BMW dealers make for a m3? I can tell you is a 3figure number, and iknow it as a fact cause I've seen it with my own eyes. And that includes the salesman. The bulk of the 30k from your example has gone to taxes and trafferifs, plus like said above we have no purchasing power, so it's already expensive when Nissan aus buy the car from Nissan Jap . Just save your efforts......if you have thought of it, someelse properly has already tried it long time ago.

Share this post


Link to post
Share on other sites

Posted · Report post

Let me just add something as an example of how we get ripped off. The monaro which was being exported was being sold in the US for just over half the price that we pay to buy them here........ Obviously we were and still are getting ripped off. Since everyone is paying the price, it'll remain that way.

Just look at Harvey Norman and JB hifi now for instance. After all the internet shopping caused a ruckus... Harveys have been having sales now non stop including 20% off storewide bringing everything below "cost price". Before the internet issue, they were saying they couldn't budge on price due to overheads. Now Harveys are packed with customers...

TV's....... 55" Sony LED 3d TV's sell in the US for 1K less than here yet have to travel twice the distance to get there than here. So why so much cheaper? (HX925 Sony in Australia is exactly 1K more and built in Malaysia) So it isn't the distance bumping up the price...

Share this post


Link to post
Share on other sites

Posted · Report post

The market in Australia is very competitive and I can tell you from inside knowledge that Nissan dealers are not making $gazillions on the sales of ANYTHING at the moment.

For those who want to buy it at cost and not allow the dealer to make anything why don't you work for free for a few weeks saving your boss the money he normally pays you so he can give that money to people who don't want to pay for whatever service he provides.

Or do all the employees of the dealership, the admin people, the customer service people, the tech staff, sales guys and finally the poor bugger who is risking everything just so you can actually buy a 370z in Australia and get it serviced not deserve to be paid for their work?

Share this post


Link to post
Share on other sites

Posted · Report post

Let me just add something as an example of how we get ripped off. The monaro which was being exported was being sold in the US for just over half the price that we pay to buy them here........ Obviously we were and still are getting ripped off. Since everyone is paying the price, it'll remain that way.

Just look at Harvey Norman and JB hifi now for instance. After all the internet shopping caused a ruckus... Harveys have been having sales now non stop including 20% off storewide bringing everything below "cost price". Before the internet issue, they were saying they couldn't budge on price due to overheads. Now Harveys are packed with customers...

TV's....... 55" Sony LED 3d TV's sell in the US for 1K less than here yet have to travel twice the distance to get there than here. So why so much cheaper? (HX925 Sony in Australia is exactly 1K more and built in Malaysia) So it isn't the distance bumping up the price...

Share this post


Link to post
Share on other sites

Posted · Report post

No matter if TV's or Monaro's Australia will always be at a disavantage because of our relatively small economy, the more TV's Sony sell the more they can spread thier cost over each unit

thereby Sony moving millions of TV units in the US Sony can spread thier cost over a higher volume of product as opposed to only selling thousands in Aus - distance or frieght costs are minimal

and will only usually account for 2-5% of wholesale pricing.

Plus no one will pay 60-70 k for a Monaro in the US as the market is use to paying that much for premium models like M3's and there would be no point importing.

I agree it sucks as I would also rather pay 29K for my 370 and $15 bucks for my levis jeans instead of $100.

Spoken like a true product manager! :thumbsu:

Your line of work must have given you a pretty good insight for this topic.

Share this post


Link to post
Share on other sites

Posted · Report post

also .. a lot of it is to do with the damn government "protecting our auto industry".

ie : giving holden and ford handouts and so forth fo rtheir R & D to make more crap cars.

Share this post


Link to post
Share on other sites

Posted · Report post

Just save your efforts......if you have thought of it, someelse properly has already tried it long time ago.

Share this post


Link to post
Share on other sites

Posted · Report post

This is exactly what I am trying to underpin. Every member/administrator in this forum thread is armed with knowledge about the automobile industry. Many have expertise in the Australian economy and the economy worldwide. Yes you are right tao168, someone else has probably 'properly' tried it. I am sure thousands of people have. Surely, someone out of the many many 'someone elses' succeeded.

And yes, I have managed to find ways to pay $15 for my $100 levi jeans. I also do so for many other commodities I buy. I have found loopholes (I am a uni student and thus can't afford to buy designer fashions at retail price). It just requires some thinking outside the box, and determination.

And friends who wear balaclavas..? :rolleyes2:

Great alias btw!

Share this post


Link to post
Share on other sites

Posted · Report post

So Australian Nissan salesmen don't actually make very much out of a sale? Where does the rest of the money minus the cost of buying the car and maintaining it in the lot go? If the cost of buying the 370z, paying off all the import costs, maintaining it in the lot rarely exceeds $35,000? Who's pocket does the extra $30,000+ is going if not the salesmen?

Well when there is a will, there is a way. I am going to be exploring this topic and doing some further in-depth research for any loopholes or alternative methods in the next 3 to 6 months. I shall report back here if I find anything interesting.

Where do you get the idea it costs $35k landed?

Australian 370Zs are nothing like US ones and our market is tiny.

Also each model needs to be ADR complied. If this only cost $10,000,000 and 500 were sold then that in itself would be $20k each as well as our law that there must be parts kept in Australia for at least 7 years plus all the infrastructure for service etc.

370Z is a boutique vehicle and is expensive, Tiida is not and is cheap.

Just before you go bezerk on the $10,000,000 that is a tiny amount for this sort of thing, Commodores and Falcons are hundreds of millions in development and compliance.

If we just went with the Euro standard the general price of everything would drop by a huge amount.

So if you want a cheap 370Z live in Japan for a year and bring it back with you but don't try it with a yank one unless you want to drive it in a mirror :)

Share this post


Link to post
Share on other sites

Posted · Report post

Where do you get the idea it costs $35k landed?

Australian 370Zs are nothing like US ones and our market is tiny.

Also each model needs to be ADR complied. If this only cost $10,000,000 and 500 were sold then that in itself would be $20k each as well as our law that there must be parts kept in Australia for at least 7 years plus all the infrastructure for service etc.

370Z is a boutique vehicle and is expensive, Tiida is not and is cheap.

Just before you go bezerk on the $10,000,000 that is a tiny amount for this sort of thing, Commodores and Falcons are hundreds of millions in development and compliance.

If we just went with the Euro standard the general price of everything would drop by a huge amount.

Share this post


Link to post
Share on other sites

Posted · Report post

Out of topic but fun fact cause we are talking about cars and their price in other countries, in Vietnam a toyota camery cost close to 80k aud :)

Share this post


Link to post
Share on other sites

Posted · Report post

car price in vietnam is so high is because of the high tariffs on imports. and the price in australia is high because of the tax and lack of variety in this category of cars where other western countries have a much tougher competition there.

Share this post


Link to post
Share on other sites

Posted · Report post

Wow $68,000 for a Z. With two fiscally irresponsible presidents back to back, the US$ has been hammered, leaving the US and Australia dollars nearly at parity so it still amounts to too much. I bought my '09 in May of 2010 at $7400 below MSRP. The nicely priced 370Z is a poor seller in our economically troubled times, yet I see more new BMW's, Aston Martins, Jags, Porsche's up the ying yang, Audi's litter the roads as well. I do see plenty of 350Z's but few 370's.

Here is my window sticker. As far as options I do not know the difference between Aus & US models other than RHD vs LHD.

post-1140-081760800 1310657363_thumb.jpg

Share this post


Link to post
Share on other sites

Posted · Report post

As, I have mentioned. I am new to the automobile industry of Australia and thus, love to learn and be corrected as this is just information I have gathered through internet research. Could you please explain a little further?

Firstly, aside from the 370z sitting in a different geographical location and different sided drive, technically are alike (they are both of the same model!). And thus, I disagree with the first statement.

Why would it cost $20,000 for a car to be ADR complied? Are you certain that it is not just valued at that price? Especially, if you are getting it in a bulk of 500?

How can a car be a 'boutique vehicle'? It is a Nissan vehicle = mass produced worldwide?

Okay, I am just confused. (New to car lingo). Do explain?

Well you are very correct in that you are new to this, it is not what you think.

The US version of the 370Z is NOTHING like the Aus version other than they look the same from the outside. In the same way the JDM and Aus versions are very different.

We have laws here that require that parts be held for 7 years for all models sold and that all cars sold here must comply with and be tested to AUSTRALIAN design rules, not USA or Euro or Japanese.

Again this must be TESTED to comply, not guessed.

The cost of the 370Z is in overly high, do you really think that they are making $bazillions on every model sold here and than not one single manufacturer anywhere in the world has decided to steal the whole Australian market by selling at US prices?

I bought my 350Z in 2008 at wholesale less holdback and including all government charges paid $61,400. I know this is the correct price as I have very good inside knowledge.

But, hey, if you think it is too much just buy one in USA and freight it over for about $6000 and you will be a winner......

The last part is that it is common practice for film makers to mirror image footage of vehicles for various markets, LHD looks like RHD and vice versa.

Share this post


Link to post
Share on other sites

Posted · Report post

Well you are very correct in that you are new to this, it is not what you think.

The US version of the 370Z is NOTHING like the Aus version other than they look the same from the outside. In the same way the JDM and Aus versions are very different.

We have laws here that require that parts be held for 7 years for all models sold and that all cars sold here must comply with and be tested to AUSTRALIAN design rules, not USA or Euro or Japanese.

Again this must be TESTED to comply, not guessed.

The cost of the 370Z is in overly high, do you really think that they are making $bazillions on every model sold here and than not one single manufacturer anywhere in the world has decided to steal the whole Australian market by selling at US prices?

I bought my 350Z in 2008 at wholesale less holdback and including all government charges paid $61,400. I know this is the correct price as I have very good inside knowledge.

But, hey, if you think it is too much just buy one in USA and freight it over for about $6000 and you will be a winner......

The last part is that it is common practice for film makers to mirror image footage of vehicles for various markets, LHD looks like RHD and vice versa.

Can you get me a price on a 370 Flap? hahah

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!


Register a new account

Sign in

Already have an account? Sign in here.


Sign In Now
Sign in to follow this  
Followers 0





  • Topics

  • Posts

    • In-car entertainment systems
      By Francesco 1973 · Posted
      Hi all,im looking to install  under the seat slim Subwoofer to my 370z,any suggestions of size and brand? Tnx
    • Recently purchased a 370Z have some questions
      By andrewfranze9991 · Posted
      Hi guys recently purchased a 2010 370Z absolutely love the car, but run into a couple things I need answers for. 1. The car come with a quick release steering wheel and because the wheel is not factory the vdc, slip, abs and airbag light is on. Is there anyway I can sort this out I want vdc on when normal driving? 2. Because of the issue in the first question I attempted to swap the factory steering wheel over. ( was tuning the wheels a fair bit while the car was off ) anway when I turned the car back on the power steering made a grinding noise, and feels very heavy ever since, seems to get heavy after hard driving. And my last question is the clutch, I’m not sure if it how it is but seems very fragile, for example a couple clutch kicks in 2nd gear it will just slip instead of grabbing not sure if all the clutches are weak like that. But yeah if anyone can help me out on some of this questions would be appreciated cheers Sent from my iPhone using Tapatalk
    • Offset for Wheels to clear Brembos
      By 15NSFW · Posted
      Holy thread revival batman but it's not just about offset, it's about x-factor. 350Z's with Brembo brakes need wheels with a minimum 55mm brake x-factor to clear 
    • Buying a 370Z
      By badthing · Posted
      Welcome!
    • Hola
      By badthing · Posted
      Welcome mate!